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Research papers

Healthy business

Forecasting of new pharmaceutical products is in the midst of a revolution. Good forecasts must increasingly control for the impacts of health outcomes research, market access, pricing, and promotional response on usage and sales. Fortunately, the...

Catalogue: Global Healthcare 2010: Trends And Innovation Booster
Author: Kenneth L. Sobel
March 3, 2010
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Citation

Sobel, K. L. (2010a, March 03). Healthy business. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/healthy-business